# identity.md

## Organization Overview
- **Company Name:** LMNT
- **Mission:** To restore health through hydration by providing a tasty electrolyte drink mix with everything essential and nothing unnecessary, free from sugar, artificial ingredients, and fillers.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Melissa Urban (Affiliate/Contributor)
    - Kelly LeVeque (Affiliate/Contributor)
    - Thomas DeLauer (Affiliate/Contributor)
    - JJ Thomas (Affiliate/Contributor)
    - Tia-Clair Toomey-Orr (Affiliate/Contributor)
    - Bradley Beal (Affiliate/Contributor)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Emphasizes a "More Salt, Not Less" philosophy, grounded in personal experiences and scientific literature. Committed to promoting health as a process through clean, effective hydration solutions that are zero sugar, paleo-keto friendly, and free from artificial ingredients and fillers.
- **Team Links:** https://drinklmnt.com/pages/our-story
- **About Links:** https://drinklmnt.com/pages/our-story

## Operations & Structure
- **Business Model and Operational Approach:** Provides a high-quality electrolyte drink mix focused on specific dietary needs (Paleo-Keto friendly, zero sugar). Offers convenient grab-and-go options and exclusive access to flavors through value bundles, supporting a direct-to-consumer approach.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Collaborates with prominent individuals such as Melissa Urban, Kelly LeVeque, Thomas DeLauer, JJ Thomas, Tia-Clair Toomey-Orr, and Bradley Beal to promote healthy hydration and the LMNT brand.